Sony’s health care sales team needed flexible, on-the-go marketing materials to use in conversation with prospective clients for their NUCLeUS™ smart digital imaging platform. We created an interactive, tablet-based sales tool to support sales reps in the field, ensuring that they always had the most relevant information at their fingertips, regardless of prospects’ varied priorities.
CREATIVE DIRECTION / ART DIRECTION
A wealth of valuable, multimedia content in an easy-to-navigate format made our interactive sales tool eminently practical. It also allowed for sharing content such as case studies, explainer videos, and overview brochures, even when offline.
We also developed print brochures as leave-behinds to help keep Sony’s imaging solution top-of-mind.