Some of my favorite ideas are the ones the client did not choose. That’s always tough to take when we pour so much into our work. If a campaign falls in the woods and no one hears it, did it make a sound?
CREATIVE DIRECTION / ART DIRECTION / DESIGN
We were pitching Mercy College whose mascot is a Maverick. The idea was that Mercy College students will become free-thinking mavericks. It’s all about the student, and Mercy students go in their own direction and follow their hearts.
Sony came to us for a new campaign targeting business executives to promote their employee incentive program offerings. The idea was simple - employees who have a Sony Incentive Program will work long hours to earn those premium rewards.
MINI needed a new campaign for their new method of auto financing called “Flipped Financing“. This concept positions MINI Financial Services as the matchmaker between a potential customer and their new MINI.
We were pitching a local company specializing in nutritional beverage additives. With their additives, regular drinks can become immune-system and cognitive boosters. Those drinks are thirsty! Thirsty for something more than just sugar.
Our client was in need of a new campaign to raise brand awareness. Their shop uses some of the freshest fruit to dip into their luscious chocolate. We thought hey, there’s more than one way to get fresh with chocolate.
We were pitching Ross University, a medical school located in the Caribbean. This campaign would feature successful medical professionals finally getting a chance to go back to the islands and dive into more than just studying.
Century 21 was looking for a creative agency to partner with for their marketing efforts. Along with our pitch deck we provided a concept that emphasized Century 21 raises the bar, literally.