We worked with the City of Hackensack to establish a brand identity for their new state-of-the-art performing arts center as well as a variety of marketing materials featuring the opening series - PAC The House.
CREATIVE DIRECTION / ART DIRECTION / DESIGN
A variety of directions were explored, some drew inspiration from the idea of theater lighting, some from architectural features of the cultural center, while others were simply symbolic or typographic.
The Business Alliance of Hackensack made their selection. We then explored color options, shown above is their final choice.
We developed a variety of marketing materials. Everything from emails and display ads to social media and print pieces.