Mini Financial Services was reinventing their financing experience. They've minimized financing so much that their sales process is now a pint-sized version of what it used to be.
Honey, I shrunk the sales process. The miniature people depicted in this concept represent this minimized financing experience. The MINI on matching background conveys that while financing has its place, it’s the experience of owning your MINI that’s huge.
CREATIVE DIRECTION / ART DIRECTION / DESIGN & RETOUCHING
One of the main goals was to engage MINI-buyers in the showroom and get them to ask salespeople about this new MINI-MIZED financing experience.
This concept was presented to the client but ultimately not chosen. From print to web to in-showroom displays, I thought it had great potential to captivate attention and get customers talking.