In the midst of a revitalization, the Hackensack Main Street Business Alliance sought to rebrand their downtown district of shops, restaurants, and merchants and replace an outdated website with something exciting that would change a negative public perception and attract visitors.
CREATIVE DIRECTION / ART DIRECTION / PHOTOGRAPHY
We built a website and established their social media presence to communicate all of the latest developments and activities occurring in the district.
Our market research led to the brand development of a hip, vibrant, and authentic downtown which was conveyed in print as well as their online presence.
We developed "Meet The Merchants" as a way to introduce local business owners and tell their stories to the public. I was tasked with shooting all the photography on location. It included a wide range of portraits, interiors, and food photography.