KPMG needed to promote its advisory services in the Healthcare & Life Sciences market, but their potential and current clients were not aware of the company’s expertise in this industry.
We helped them introduce the HC&LS services with an integrated national ad campaign and with a major booth presence at key medical and life sciences trade shows.
CREATIVE DIRECTION / ART DIRECTION
They wanted to stand out from their competition which typically shows medical-looking images. Our idea was to surprise with unexpected visuals which metaphorically express a wider meaning, while always adhering to their brand guidelines.
Our creative campaign, featuring non-traditional concepts, helped change perception and establish KPMG as a thought leader and major player in the healthcare and life sciences industry.