After its successful introduction, MINI Financial Services wanted to reinvigorate Flipped Financing with a new campaign to increase awareness and, ultimately, drive customers to dealerships or to contact their local dealer. This concept positions MINI Financial Services as the matchmaker between a potential customer and their new MINI. With Flipped Financing, it’s easy to meet your match.
Kramer wanted to aggressively market the VIA brand as the best, easiest, and most practical choice in wireless presentation solutions. Utilizing royalty-free stock footage, this concept positions VIA as a simple presentation solution, where screen sharing is "as easy as thinking it." Attendees’ thought bubbles appear as the camera moves around the room to reveal them all on the display, then one last swing of the camera reveals the VIA as the star behind the scenes. This straightforward approach is communicated by the headline, “Think it. Share it. Done.”, which is supported by the tagline: “How meetings get done.”
As part of Sony's launch of Digital Paper, they wanted to produce a cost-effective video to showcase the features and benefits of their new product. These are two of the concepts that we presented. The first contrasts the inefficiency of using paper with the ease and efficiency of Digital Paper. By staging a mock “funeral” for a daunting pile of papers, we are signaling the beginning of a new era where reading, writing, and work are done on one light, thin device. The idea behind the second concept was to compare the usual ways people read, write, and work with the innovations of Digital Paper. This video sets up a comparison between a person using DP with someone using paper, folders, pencils, etc.
Our client needed informational videos for their insurance and protection products to be shown at POS, on the website, and on social media. These are two different concepts that were presented. The first features everyday objects with colorful personalities, they start off quirky and unexpectedly with objects that have different stories to tell. The second concept builds suspense from the start but before we have a chance to see the impending outcome, the tone becomes more upbeat and the narrator tells us to rest assured, knowing we’re protected when life happens.